It is quite evident from the current scenario that various business and individuals, bloggers for instance take into utilization an armor that helps them generate humongous website traffic that indeed yields profitable rewards both monetary and satisfying. The armor that is being referred to here is Affiliate marketing which is the interplay between the advertiser, the publisher, and the customer. From people to gigantic business firms, anybody can be an advertiser as long as they are ready to pay a publisher to sell their goods and services.
Both the ends, namely the publisher and the affiliate or the advertiser show a symbiotic relationship and with the help of each other generate monetary benefits but how is it done? A publisher lets a webmaster place the ad or button or banner of an advertiser on his own website and when a prospective customer performs some action on the advertiser’s page like filling a form or a survey, the advertiser gives a certain part of sales as a commission to the publisher. This in fact is a magnificent way of generating leads and thereby increasing the clientele.
Internet is definitely a collaborative existence and this fact is replicated well by Affiliate marketing. There are various benefits associated with it. On both the fronts, there is a generation of income and especially on the merchant’s side there is generation of prospective clients. If an ad or banner is posted on a relevant site which deals in the same idea as the advertiser then this process would attract genuine traffic, i.e. people interested only in the services that are sold by the merchant and then the chances of them buying the product become very high. This is a part of planning strategies accord to demography dynamics and for sure, it is a legit way of moving traffic to own website.
For an Affiliate marketing company, it is quintessential that its investment reaps the expected traffic and money and this kind of partnership is focused well on doing that. The primary motive of working in the interest of the clientele is achieved through this and accordingly commissions are fixed with the publishers and off course as an Affiliate marketing company you are paying just a part of sales you have made which further ensures that there is absolutely no wastage of money whatsoever.
While traditional ways to market anything drain a lot of money and efforts, the online method has a much wider reach and lesser investment. With the “word of mouth” publicity that the search engine do, the services, ads, goods, banners, etc are not just confined by geographical boundaries and have the scope of reaching a much wider clientele spread across the globe.
The world wide web has taken everything in its stride and has opened portals of varied comforts which has made trade very simple. Almost all marketers across the globe find Online Marketing a superb way to get their services across a humongous clientele spread around the world that leads to mindboggling results in the form of profits. It is almost a virtual world that is at the command of a prospective customer. To add on, the personalized experience on the hands of both the ends makes a transaction simple, swift, and immensely rewarding that is because mostly the cost consumed is lesser in comparison to the physical shopping. Moreover, with Online marketing both the parties which includes the seller and the buyer saves a lot of time and the complete transaction is done in a very systemized and a disciplined manner. Every sector and all sizes of business – big to small are utilizing internet as a means to get their services across masses.
Now, since it is a very competitive arena, how does one marketing firm rise above others and garner more number of clients? There are countless techniques and one technique that online marketing uses profusely these days and cannot seem to be doing without is SEO, an abbreviated form of Search Engine Optimization. To put it in more simple terms it is a way through which a website can be found in the first few ranks in the search engine which is one medium through which people can reach a website and it is a common phenomenon that many a times people, if they do not see a website in the top 4 or 5 ranks, they completely neglect it.
SEO takes into account various elements. Some of them being excellent content, link building so that popularity can be attained, appropriate navigation techniques so that a client can easily navigate through the site and last but not the least, using social media as an armor to gain desired recognition.
A lot many times marketers use search engine optimization and undoubtedly run a good website but hardly use yet another element called SEM or search engine marketing which is gateway to monetary benefits. It is a paid method to get traffic exposure and what it ensures is a hike in the traffic to a website. Where earlier SEM was a term that was broadly used with SEO and conveyed the same meaning, today it is used to describe the way ads are purchased. One such example is pay per click.
Social media has had a brilliant run ever since its inception and its effects on masses is not just evident but prominent on almost all aspects of everyday life and SMO or search media optimization is a technique that replicates this fact. It takes into account RSS feeds, videos and content that is found on social media sites and various other blogging sites to publicize goods and services. Its interplay with various other techniques has yielded wonderfully profitable results.